Economist introduced the Korean internet industry as Naverland, dominated by Naver.com. The article tells reasons why Naver is so powerful while google still has less than 3% of market share. It gives an interesting example: when you type "rain" in Google, it would show the result about the rain, liquid precipitation, but Naver would provide information about a famous Korean singer Rain. If you want to read the full article, try the link below.
http://www.economist.com/business/displaystory.cfm?story_id=13185891
